About 18 months ago I read The Automatic Customer by John Warrillow and to say it had an impact would be a massive understatement.
The book lays out a blueprint for creating a subscription business in just about any industry. The popularity of subscription services is growing all the time and I’m willing to bet that you are already subscribing to all manner of them. In my case software, Amazon, Netflix and several services are paid through subscription – it just makes sense.
The book explores a range of subjects including the nine subscription models and the psychology of selling a subscription, which is worth the price of the book on its own.
A testament to the power of this book is that as a direct result of reading it, Zoe Howard from Caxton Communications and I have created a site that makes The Reluctant Salesman system available and affordable to everyone.