The reluctant salesman
Terry Mullins
- Founder of The reluctant salesman
Hate sales? You'll love us
Transforming sales for people who don’t like selling. No gimmicks, no jargon and no scripts. Just simple, honest sales.

everything you need to know
What makes the Reluctant Salesman Different?
The Reluctant Salesman offers the only sales training we know of that was designed with non-sales people in mind.
The fact that in the last 2 decades we’ve been able to transform selling for thousands of sales professionals and sales teams demonstrates the effectiveness and simplicity of our philosophy.
Authentic Selling.
From the Reluctant Salesman.
Transform the way you sell and tap into the Power of Authenticity© with our CPD accredited online sales programmes.
Join Terry Mullins, creator of the unique
Reluctant Salesman sales system, to discover how to ditch the stereotype and sell authentically with ease.
This transformational programme will show you how to sell powerfully and effectively without resorting to outmoded and inappropriate traditional sales techniques.

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Why the Reluctant Salesman?

Pushy salespeople, cold callers and scripted telesales are not what selling should be about.
The Reluctant Salesman’s Power of Authenticity© approach to sales means all that has changed.
Over the last 20 years, the Reluctant Salesman, Terry Mullins, has developed a sales approach that allows reluctant sellers to be authentic and true to themselves all while achieving far better results with less effort.
Terry will show you that by being authentic and at ease you can connect with more clients and achieve outstanding results and all without a script in sight.


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Change the way you sell in just 4 weeks from the comfort of your home or office with ‘The Power of Authenticity’ Sales Programme.
Video
Terry and Zoe owner of Caxton Communications
Change the way you sell in just 4 weeks from the comfort of your home or office with ‘The Power of Authenticity’ Sales Programme.
Change the way you sell in just 4 weeks from the comfort of your home or office with ‘The Power of Authenticity’ Sales Programme.
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